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Now playing on Apple TV: Amazon Prime

12/15/2016

Amazon Prime is transitioning mobile commerce to the big screen — the television screen, that is.



A new Apple TV application called “Amazon App: Browse, Search and Shop” enables Prime members to browse, search and buy products on Amazon’s site directly through Apple TV, Techcrunch.com reported.



The app enables shoppers to view individual products, read merchandise descriptions and reviews, and flip through “immersive” product images, as well as browse through merchandise collections, like gift guides, curated by Amazon.



Shoppers can type in searches using the on-screen keyboard, or by voice using Apple TV’s Siri remote, according to Techcrunch.com.



While anyone can use Amazon's Apple TV app, only Amazon Prime members can make purchases.



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