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European office supplies retailer drives customer conversions
Customer engagement requires visibility into a shopper’s preferences and path-to-purchase behavior. By using a cloud-based platform to merge experiences across a customer’s shopping journey, Office Depot Europe will better understand and meet the needs of each individual customer, regardless of where, when, and how they interact with the brand. -
Teen apparel retailer reopens 500-plus stores
Aeropostale, the teen apparel retailer that most of the industry had written off as dead, has risen like a Phoenix. Starting this week, the company is reopening more than 500 doors across the United States. In February, Aéropostale will kick off its spring 2017 marketing campaign, which is designed to showcase the brand’s trans-formation under its new owners. The campaign will be in the stores as well as online and through social media.

