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Fragrance chain uses the cloud to accelerate growth


When a retailer doubles its breath in two years, it needs an operating platform that supports accelerated growth.

The Fragrance Outlet knows this all too well. With more than 100 Fragrance Outlet and Designer Fragrances stores in the United States and Guam, and an additional 10 to 15 locations planned for 2017, the chain needed a platform that could support continued expansion, as well as omnichannel operations. The cloud-based Aptos Singular Commerce fit the bill.

An Aptos customer since 2011, The Fragrance Outlet will leverage Aptos Store for point-of-sale, Aptos Sales Audit, Aptos CRM and Aptos Merchandising, including Aptos Allocation & Replenishment. With all solutions deployed in the cloud, the chain can focus on serving its customers and running its business, not IT.

The retailer went live with Aptos Allocation & Replenishment in June 2016, and already slashed inventory levels by 22%, reduced warehousing costs, and is continuing positive sales growth, the company said.

“Aptos Allocation & Replenishment allowed us to forecast customer demand to identify each store’s unique selling patterns to create the ideal forecast at a SKU level,” said Matthew Ware, director of retail systems at The Fragrance Outlet. “This allowed us to lower inventory levels and increase sales and profitability, while elevating customer satisfaction.”

From an omnichannel point-of-view, Aptos Store will allow the retailer to integrate its store operations across every channel, location and touchpoint. Meanwhile, Aptos CRM will deliver a 360-degree view of each customer to create personalized interactions across channels that drive sales, enhance loyalty and nurture campaign effectiveness.

“The cloud-based solutions are empowering associates to deliver the highest levels of customer service, while providing the reliability, scalability and robust functionality we need to take our business to the next level,” said Scott Kanter, CEO at The Fragrance Outlet. “We are energized about our extended partnership with Aptos and the ability to provide seamless omnichannel experiences to our customers.”
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