Omnichannel

Yet another traditional retailer is partnering with Amazon, as the online behemoth continues to expand its presence in brick-and- mortar stores.    Kohl's plans to add an Amazon "smart home experience' in-store shop, or "zone," in 10 select Kohl’s locations across the Los Angeles and Chicago areas starting in October. The spaces will allow shoppers to try out and purchase Amazon devices, accessories and smart home devices and services directly from the online retailer.  

A board sports apparel retailer is taking steps to blend its physical and digital retail channels.   Billabong is leveraging the Aptos Singular Commerce platform to support omnichannel retailing across its global enterprise. The cloud-based solution will merge the retailers’ physical and digital retail channels, and create a single view of customers, inventory and orders, among other operations.   

An e-commerce giant is making a big push into the brick-and-mortar world.    Alibaba, China’s largest online sales platform, is building its own shopping mall, with a goal of enriching the real-world shopping experience with technology and convenience, reported MarketWatch.  

Online mattress start-up Casper is getting more upfront with shoppers.   The fast-growing company plans to open some 15 pop-up shops in cities across North America, including New York, Los Angeles and Chicago. The pop-ups are scheduled to launch in October 2017, and will remain open through spring of 2018.  

Amazon is getting ready to introduce its same-day delivery service in its 10th country.   Canada will be the newest country to offer Amazon Prime Now’s free two-hour delivery service. The online giant reportedly plans to pilot the program in Vancouver. Based on positive results, Amazon will expand the service to other Canadian cities throughout 2018, according to Nasdaq.  

There's more disruption in the mattress category at retail.    West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.

Brick-and-mortar stores are crucial to supporting a retailer's e-commerce growth.  

Pottery Barn is bringing its new store concept to the city where it all began.    The retailer, a division of Williams-Sonoma, will unveil a 17,000-sq.-ft. flagship on September 8, 2017, in Manhattan's Flatiron District. (The first Pottery Barn store opened in 1949 in the West Chelsea section of lower Manhattan.)