Omnichannel

New York City -- Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.

The top three product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%), the survey revealed.

In other findings:

PARIS — Gap Inc. announced the opening of its first Banana Republic store on Avenue des Champs Élysées in Pais, France. According to the company, the 15,952-sq.-ft. space will house the brand’s women’s and men’s collections and represents the most contemporary expression of the brand globally.

Paris -- Gap Inc. announced Thursday the opening of its first Banana Republic store in France, located in Paris on Avenue des Champs Élysées.

The 15,952-sq.-ft. space will house the brand’s women’s and men’s collections. “We are thrilled to open our first Banana Republic store in France -- a brand-building flagship in Paris -- and reach yet another important milestone for our international growth strategy,” said Stephen Sunnucks, president, International, Gap Inc.

MINNEAPOLIS — While its impossible to compare Walmart's monthly performance with Target's, as Walmart no longer provides monthly sales, it can be assumed that Target's less-than-impressive comps increase was affected by stiff Black Friday competition.

LOS ANGELES — Among those that have shopping-related applications on their smartphone, most of them will use this method to help save money when purchasing gifts this holiday season, according to a new PriceGrabber survey.

Mooresville, N.C. — At its annual conference in Mooresville, N.C., held Tuesday, Lowe's executives are prepared to talk growth and the transformation from retailer to a "home improvement company."

MOORESVILLE, N.C. — During Lowe's annual conference Tuesday, SVP marketing and advertising Tom Lamb defined the company's target customer by first breaking down home improvement consumers into four distinct groups.

Lowe's target, he said, is on the two largest spending groups, together called "creators."

Woonsocket, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout.