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IBM survey: Online holiday shopping strong, mobile increases 234%
New York City -- The IBM Benchmark snapshot, released Wednesday, of online retail data showed growing strength in the category.
According to the data, online sales for the week of Dec. 5 were up 7.3% year over year. On Monday, Dec. 12, online sales were up 11.8% over the same day in 2010.
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Keeping Customers Engaged When Virtual and Real World Retail Strategies Converge
By Kenneth Gruskin, [email protected]
Today, fickle and demanding consumers can access virtually anything they want as a result of technology such as smartphones, tablets, and computers. This anytime, anywhere access coupled with what can be referred to as the four ‘C’s’ — convergence, convenience, connection, and cost — are having a dramatic impact on retailers.