Omnichannel

NEW YORK — Increases in Nook products helped offset a decline in physical book stores at Barnes & Noble during the second quarter. Total sales for the period ended Oct. 29, 2011, slipped 0.6% to $1.89 billion from $1.90 billion in the year-earlier quarter, with the biggest drop occurring at the chain’s college stores. Online revenue grew 17% in the quarter to $206 million, which the company attributed to increases in sales of ebooks and its Nook line of e-reading devices.

Boston -- A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices. Nearly one quarter of those surveyed have used mobile devices in the past to purchase holiday gifts.

The results also show that during the holiday season:

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

SAN BRUNO, Calif. — Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

HOFFMAN ESTATES, Ill. — Sears announced that it is offering free delivery of fresh cut Christmas trees to customers when they order them via Sears.com. Through Dec. 15, customers can go to Sears.com to order their own Fraser fir from the North Carolina Blue Ridge Mountains and have it delivered for free directly to their home, apartment or office. 

New York City -- comScore reported that Cyber Monday sales totaled $1.25 billion, up 22% from last year, making it the heaviest online spending day in history. Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

FRAMINGHAM, Mass. — Staples has launched a new iPhone app that allows customers to access the best of what the company has to offer, whether in store or online.

According to the company, customers can use the app to access product information and reviews while in store, locate a store that has a product they need, and receive special deals via its check-in feature.

The strong customer traffic and sales trends retailers’ experienced Thanksgiving weekend extended into Cyber Monday when shoppers maintained their record pace of spending and propelled online sales to new heights.