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Omnichannel

  • Online spending surges on Black Friday

    New York City -- E-commerce spending jumped 26% on Black Friday, according to comscore.

    Black Friday web sales totaled $816 million, up from $648 million last year, comScore reported.

    “With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels," said Gian Fulgoni, chairman, comScore.

  • In search of multichannel magic with new leader

    Casey Carl is Target’s new president of multichannel with responsibility for the retailer’s website. In his new role, Carl will oversee Target’s digital platforms including mobile, social and Target.com and also will retain his prior responsibilities as SVP merchandising for entertainment, toys, sporting goods and electronics.

  • IBM: Cyber Monday off to strong start

    New York City -- Online sales on Cyber Monday were up mid-afternoon by 15% from a year ago, according to IBM Benchmark.

    In other mid-afternoon results, IBM reported:

    • The number of consumers using a mobile device to visit a retailer's site is 12.4%.
    • The number of consumers using their mobile device to make a purchase is at 7.37%; and
    • iPhone continues to lead all mobile device traffic at 4.88%, followed by Android at 3.9% and iPad at 3.26%.
  • Shoppers gave thanks for online deals

    RESTON, Va. — Retailers who promoted their online presence as a way to avoid the crowds this past weekend were rewarded for their efforts with record sales on Thanksgiving Day and Black Friday.

  • IBM: Mobile devices accounted for 14.3% of Black Friday online retail traffic

    Armonk, N.Y. -- U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving day spending while setting the stage for 24.3% online growth on Black Friday compared with the same period last year, according to the fourth annual IBM Coremetrics Black Friday Benchmark study, which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide.

  • Shoppers thankful for online deals at Target.com and elsewhere

    Retailers who promoted their online presence as a way to avoid the crowds this past weekend were rewarded for their efforts with record sales on Thanksgiving Day and Black Friday.

  • Online spending to increase 15%

    New York City -- Heading into the holiday season it was widely expected that online sales would enjoy another year of double-digit growth, and now new data from the online measurement firm comScore confirms those earlier expectations.

  • comScore: Holiday online sales already up 14%

    Reston, Va. -- For the first 20 days of November, comScore reported that online spending rose 14% to $9.7 billion. The company forecast that online sales for the full November through December period would increase 15% to a total of $37.6 billion.

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