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Study: Shoppers use smartphones, social media for purchase decisions
New York City -- The Deloitte American Pantry Study, released Tuesday, polled more than 4,000 shoppers and found that, more than ever, consumers are turning to social networks, smartphones, and tablets to meet their shopping needs.
According to the study, 90% of shoppers know what they’re buying before they arrive at a store. Three-quarters say they are smarter shoppers than they were a year ago, and 86% believe they are getting more precise in what they buy.
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Boingo Wireless secures Wi-Fi rights to Westfield, Cafaro shopping centers
Los Angeles -- Boingo Wireless has announced agreements with mall owners Westfield and Cafaro to manage and operate retail Wi-Fi networks in several of each developer’s shopping centers.
With this agreement, Boingo now manages Wi-Fi networks in 33 malls across the country.