Omnichannel

San Francisco -- Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

Brooks Brothers will leverage the technology to create a personalized and engaging shopping experience that will enable customers to tailor product to their exact fit and style preferences.

Seattle -- Starbucks Coffee Corp. has entered into a joint venture with Tata Global Beverages Limited that will result in the opening of the first-ever Starbucks locations in India. The 50/50 joint venture, called TATA Starbucks Limited, will own and operate Starbucks cafés, which will be branded as Starbucks Coffee “A Tata Alliance.” (Tata Global Beverages is the world’s second largest tea company and Asia’s largest coffee plantation company.)

New York City -- Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

It was a record year for online sales this past holiday season, but Target saw others experience stronger growth, according to the most recent site visitation statistics from online measurement firm comScore.

As previously reported, the size of the prize this holiday season was $37.2 billion. That’s the volume of online sales comScore recorded during November and December, which was a 15% increase from the prior year.

Framingham, Mass. -- Staples announced the opening of a new e-commerce innovation center in Kendall Square in Cambridge, Mass. The office will house teams responsible for designing and implementing innovative new e-commerce solutions for the business customers who shop Staples websites and stores.

Austin, Texas -- Golfsmith announced Thursday plans to open 10 stores and relocate four existing locations in fiscal 2012, increasing its sq. ft. by 17.5% and adding a more experiential presence.

The new 2012 stores include locations in Cleveland, Washington, D.C., Chattanooga, Tenn., Nashville and Atlanta. The relocations will move stores into spaces that provide an updated and expanded golf retail experience that mirrors the company's new stores.

All scheduled store openings and relocations are slated for completion by year’s end

Roswell, Ga. -- On the heels of announcing its PGA Tour Superstore opening in Schaumburg, Ill., the company announced that Downers Grove will be the site for the second PGA Tour Superstore in the Chicago area.

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding.