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The Bay testing virtual greeter
New York City -- Canadian department store retailer The Bay is testing a virtual greeter at its Toronto flagship, according to the Globe & Mail.
The greeter, a life-like digital image of a female that is projected on a glass panel, is located near an interactive display of high-end gifts on the main floor. Named Anna, the image is prompted by sensors in the ceiling to start talking when customers approach.
The system was developed by 4D Retail Technology Corp., according to the report. -
On the Fence
A shopping center owner and manager is on the cutting edge of mobile marketing. DDR Corp., which owns and manages 538 value-oriented shopping centers in the United States, Puerto Rico and Brazil, is testing a service in select properties that combines physical retail assets with location-based mobile marketing.