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Apple Stores by the Numbers


Is it any wonder that online giants Google and Amazon are both reportedly planning to test the waters with physical stores? Certainly not when you look at some of the retail stats from Apple’s amazing first quarter (ended Dec. 31, 2011). The company had record revenues of $46.3 billion, and its stores continue to astound.


  • Apple stores produced $6.1 billion in revenues for the quarter.

  • The average revenue per store increased to $17.1 million from $12 million last year.

  • Total store traffic during the quarter increased to 110 million visitors, up 45% over the 76 million in the year-ago period. That translates to an average of almost 22,000 visitors per store per week.

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