Omnichannel

Silicon Valley startup Shopilly named Dickson Chu to its board of directors.

Shopilly was founded this year to streamline and organize multi-channel retailer communications across hundreds of brands and thousands of daily messages. The company described Chu as someone who has more than 25 years experience at the intersection of financial services, customer insights and the strategic use of technology.　 Most recently he was SVP of merchant solutions at LivingSocial where he was charged with creating a new business unit.

Wayne, N.J. – Toys “R” Us announced it has strengthened its global e-commerce capabilities with the launch of a dedicated web store in China. The company also announced the development of mobile-optimized sites and apps in 11 markets around the world, including Australia, Canada, France, Germany, Japan, Spain, and the U.K. In the coming months, the retailer will introduce the same capabilities in Portugal, Austria and Switzerland, as well as the Netherlands, where it does not currently have a store presence.
 

Burlington, Mass. -- Demandware announced that The Finish Line has launched new e-commerce and mobile commerce sites on the Demandware Commerce platform. The initiative is part of the retailer’s strategic move to a cloud-based digital commerce solution to power its omnichannel strategy.  The company will also use Demandware to power Run.com, a specialty brand that focuses on all things running.
 

WAYNE, N.J. — Toys“R”Us may be in the throes of an intensely competitive holiday season but several recently announced initiatives are designed to position the company for success beyond Christmas 2012. Expanding its presence in global e-commerce, as well as Asia, the company is launching a dedicated web store, Toysrus.com.cn, in China.

MOORESVILLE, N.C. — Lowe’s has named former Best Buy executive Marise Kumar SVP of strategy and modeling. In her new capacity, Kumar will report to Robert J. Gfeller, customer experience design executive.

Kumar will identify opportunities that positively impact the customer experience. She will work closely with leaders in customer experience and across the organization to ensure opportunities are practical, financially valid and create a compelling experience for customers across all channels.

Leawood, Kan. -- Glimcher Realty Trust announced that it will rename One Nineteen as Town Center Crossing. Glimcher and the owners of One Nineteen and Town Center Plaza will rebrand both centers with new logos, new signage and a shared property directory.

“Our hope by rebranding the properties is to create the Town Center district, marking one of the best retail areas outside of Kansas City,” said Marshall Loeb, president and COO, Glimcher Realty Trust.

DEERFIELD, Ill. — Walgreens will offer customers a mystery mobile coupon to draw them to the store on Black Friday.

“This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

Whiting, Ind. -- Survey results released Tuesday by CouponCabin.com revealed that that 47% of Cyber Monday shoppers will spend more money online that day than they will in-store the during the rest of the holiday season. The holiday has gone mobile as well. More than one-quarter (29%) of smartphone and tablet owners plan to shop online on Cyber Monday on their devices.