Clutter cutter Shopilly adds digital muscle to board

Silicon Valley startup Shopilly named Dickson Chu to its board of directors.

Shopilly was founded this year to streamline and organize multi-channel retailer communications across hundreds of brands and thousands of daily messages. The company described Chu as someone who has more than 25 years experience at the intersection of financial services, customer insights and the strategic use of technology.　 Most recently he was SVP of merchant solutions at LivingSocial where he was charged with creating a new business unit.

Prior to that he was managing director, Digital Networks, in the newly created Citi business unit, Global Enterprise Payments where he had global responsibility for leading the development of new digital payments capabilities for mobile network operators and Internet companies delivering e-Commerce, m-Commerce and person to person payment services. He led Citi's efforts to create and launch Google Wallet.

Before joining Citi in April, 2010, Chu was vp of global product and experience for PayPal Inc. where he led product strategy, development and user experience design for the millions of PayPal consumers and merchant customers around the world. He was part of the leadership team that created the merchant services business and served as general manager for the PayPal Global Merchant Services from 2006-2008. Chu has also held various senior management roles at companies such as I-Impact, Wells Fargo, CSC Index, and Yahoo

"We are delighted that Dickson (Chu) has joined the board of directors at Shopilly," said CEO Anirban Datta. "Dickson is a thought- leader with deep experience in the eCommerce and payments industries. His strategic insight and track record of building exceptional businesses will be an invaluable asset as Shopilly undergoes rapid growth."

Shopilly was founded in 2012 and offers a visual platform that presents a useful, easy and fun way to stay informed about brands, stores, offers and purchases, according to the company.