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Toys ‘R’ Us strengthens global e-commerce capabilities


Wayne, N.J. – Toys “R” Us announced it has strengthened its global e-commerce capabilities with the launch of a dedicated web store in China. The company also announced the development of mobile-optimized sites and apps in 11 markets around the world, including Australia, Canada, France, Germany, Japan, Spain, and the U.K. In the coming months, the retailer will introduce the same capabilities in Portugal, Austria and Switzerland, as well as the Netherlands, where it does not currently have a store presence.

“With the launch of our new e-commerce site in China and the addition of mobile shopping capabilities in our international markets, Toys “R” Us is more accessible now than ever before to customers around the globe,” said Jerry Storch, chairman and CEO, Toys “R” Us, Inc. “These initiatives help us advance the company’s international growth and omnichannel strategies, while allowing more customers to shop with us whenever, wherever and however they choose.”

In 2010 and 2011, Toys “R” Us, Inc. experienced double digit growth in its global e-commerce business, and generated $1 billion in online sales last year.

Toys “R” Us’ new mobile capabilities in Canada, France, Germany, Spain, Japan, Australia, Portugal, Austria, Switzerland, the Netherlands and the U.K., include a mobile-optimized website and dedicated applications for iOS and Android. Tablet-optimized sites will be available in select markets, as well. Users have the ability to navigate seamlessly between Toys “R” Us and Babies “R” Us, allowing them to browse and shop a wide selection of toy and juvenile products as easily on-the-go as they can from their homes.

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