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Marketing solutions provider BrightTag becomes Signal
Chicago — BrightTag, a provider of real-time, cross-channel marketing technologies, has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled its Open Data Platform, a patented suite of products designed to help brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.
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Galleria partners with Displaydata
Chicago — Retail category planning solutions provider Galleria has entered a partnership with Displaydata, a provider of digital display solutions.
The partnership is intended to create a solution that will reduce operational costs while still enabling the delivery of a customer-centric in-store experience, by connecting electronic shelf label (ESL) technology from Displaydata with category management solutions from Galleria.