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Simon and elevate Digital to launch digital concierge network in retail centers


INDIANAPOLIS — Simon, a leading global retail real estate company, has announced a collaboration with elevate Digital, a developer of interactive digital technology, to install "digital concierge" solutions in a number of Simon's U.S. retail properties.

The interactive displays will provide Simon mall visitors with a virtual way-finding experience to help them navigate the mall, find deals, events, promotions and also take relevant information with them on a mobile device.

In addition, shoppers can engage with the digital concierge app to sign up for news and updates, take and share fun photos, interact with advertising, download mobile apps, RSVP for events and much more.

"Enhancing the shopping experience of our visitors through accessible, easy to use technology is a top priority for Simon," said Mikael Thygesen, chief marketing officer of Simon. "Offering a digital concierge through elevate Digital’s interactive display solution increases the level of service to our customers and seamlessly integrates on-mall and personal technology into their journey of discovery at our centers."

The elevate digital concierge is now live at Simon's Arundel Mills in Hanover, Maryland, and Simon is planning to implement this technology in 30 U.S. markets by the end of 2014.

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