Omnichannel

By Bruce Schanzer and Jennifer Bitterman

By Leela Rao-Kataria

San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

ARLINGTON, Va. - More than half (58%) of shoppers who use mobile devices say they prefer to look up information on their devices while shopping, rather than talk to store employees – especially among men and shoppers aged 25-44 - according to a new by the Consumer Electronics Association (CEA). Additionally, 62%  of mobile shoppers indicate they perceive the information they gather via their mobile device as more beneficial than the information available in-store via product displays or sales literature.

Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

The dynamics of Thanksgiving weekend retail activity continue to evolve, but Cyber Monday still rules with sales that topped $2 billion for the first time ever this year.

Bentonville, Ark.– While some retailers worry about mobile “showrooming” damaging in-store sales, Wal-Mart Stores Inc. welcomes brick-and-mortar shoppers with mobile devices. In an interview with CNBC, Wal-Mart CEO Doug McMillon said 10% of Wal-Mart’s mobile orders come from customers inside its stores.