Omnichannel

Chain Store Age hosted its 51st annual SPECS 2015 conference on March 15-17, in Las Vegas. Here are three takeways from the conference concerning technological innovation in the store planning area:

1. Overflowing Shelves are the Enemy
For most brick-and-mortar retailers, having shelves chock full of merchandise with every possible variation (such as size and color) is the definition of successful merchandising. But in actuality, overflowing shelves leave store associates too busy to assist customers, who are left overwhelmed.

Build-A-Bear Workshop is hoping that its new Easter Collection will persuade shoppers to hop right in for a chance to buy one of the retailer’s new customizable holiday toys. 

Build-A-Bear’s new Easter line features an assortment of customizable furry friends with unique personalization options, from sounds to accessories.

Los Angeles -- Guess reported a better-than-expected fourth quarter profit amid a 37% jump in the company’s online business and falling expenses. The apparel retailer, however, forecast a disappointing 2015, primarily due to the stronger U.S. dollar (1,190 of Guess’1,668 stores are located outside the United States and about 45% of its revenue comes from international markets).

Guess income fell to $53.9 million for the fourth quarter, ended Jan. 31, from $69.6 million a year earlier.

Digital commerce continued its meteoric rise in the fourth quarter, according to the Shopping Index by Demandware.

The index, which measures digital commerce growth across two key attributes -- shopping attraction and shopper spend -- reveals that shopper attraction, which measures the number of shoppers, was up 25% in the fourth quarter 2014 over the fourth quarter last year and drove 81% of the digital commerce growth.

Lawrenceville, N.J. - Apparel and general merchandise manufacturers and retailers are using item-level, electronic product code (EPC)-enabled radio frequency identification (RFID) to enhance inventory visibility and respond to consumer demands for omnichannel options. According to results of the 2014 GS1 US Standards Usage Survey, more than half (57%) of retailers reported that they are currently implementing RFID, and another 19% planned to implement RFID within the next 12 months.

Facebook has become the latest tech powerhouse to get into the payments game by adding a feature to its Messenger app that lets users send money the same way they would a send text.

The news follows similar moves by Apple, Samsung and Google, all of whom announced new payment offerings over the past few months.

New York -- Facebook Inc. is adding a new feature to its popular Messenger instant messaging service that will give users the ability to send money to friends. The Messenger app, which separated from Facebook’s main application in 2014, is one of the largest platforms in the world, with a reported 700 million users.

The new payments tool will be rolled out in the coming months in the United States for desktop computers and Google’s and Apple’s mobile platform. Facebook reportedly built the tool in house.