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4 things every retailer needs to know about mobile
The rapid changes in the digital and mobile world are radically affecting consumer behavior, disrupting traditional means of retailer/consumer interaction and influencing buying behavior and payment options in an unprecendented way.
Capitalizing on these technological innovations means keeping a close eye on the ways in which innovations in technology are turning the retail world upside down. There is no better way to do this than attend Mobile World Congress.
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REI's ascent continues, membership surges
Outdoor retailer REI reached new heights in 2014 thanks to unprecedented membership growth which fueled a 4.2% same store sales increase and a record financial performance.
The same store sales increased and addition of seven new stores helped the company increase total sales 9.9% to $2.2 billion. The company ended the year with 5.5 million active members, 945,000 of whom joined the retail cooperative in 2014.
