Haggen focused on omnichannel personalized marketing

West Coast regional grocer Haggen Food and Pharmacy has a new omnichannel partnerto help drive growth.

The retailer has selected Unata to help implement customer loyalty and other initiatives to allow for more personalized marketing across Haggen’s channels including online, mobile and in-store.

“We are thrilled to offer customers a personalized experience through our new customer loyalty program,” said Beth Walsh, VP of consumer insights at Haggen. “Unata is a leader in the omni-commerce space, and we’re excited to leverage their technology to drive sales and improve our customers’ shopping experience.”

Haggen’s new e-commerce platform will increase its customer experience offerings and digital presence. Advanced machine-learning will automate personalized recommendations based on data curated from Haggen’s loyalty program. The technology will enable 1-to-1 recommendations across the online experience, including personalized eCommerce homepages and searches, individualized product recommendations and personalized circulars to drive in-store purchases.

Further, Haggen’s customers will be able to easily organize items as they shop online based on attributes such as organic, gluten-free or vegetarian.

The announcement comes following Haggen’s successful store expansion and also at a time when Unata is expected to achieve a 500% year-over-year growth, supported by four new implementations and pilots within the past 60 days.

“We are proud to announce our partnership with Haggen, a grocer that is building on its success in the Pacific Northwest to expand throughout the West Coast,” said Chris Bryson, Unata CEO. “Haggen's focus on a rich customer experience driven by loyalty will help pave the future of the grocery experience.”

Haggen's loyalty program will begin rolling out in Whatcom County, Washington, at the end of the year and expand to all 164 Haggen locations in early 2016.