Omnichannel

Washington, D.C. - While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 report, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25% of retailers surveyed cite Facebook as a top acquisition platform.

Now that the dust is clearing from the Amazon Prime Day sales “holiday,” we can take a look back at this unique retail event, which livened up the typical lull of mid-summer. Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

Every Day can be a Holiday

Aliso Viejo, Calif. – Count Johnny Rockets among those looking forward to starting college later this year. Johnny Rockets is launching a further expansion into college and university campuses through its Express prototype.

Johnny Rockets Express, a quick-service prototype aimed at universities, airports, malls and other entertainment destinations, offers flexible floor plans with options ranging from a 150-sq.-ft., free-standing kiosk to a 1,100-sq.-ft. restaurant.

San Jose, Calif. – July 20 will always be a huge day in the history of PayPal Holdings Inc. PayPal completed its separation from eBay Inc. on July 17, but as of today is trading on the Nasdaq Stock Market under the ticker symbol “PYPL” as an independent public company

Hoboken, N.J. – The countdown is on for the latest competitor to Amazon.com to take off. Jet.com, which hopes to compete with the Amazon Prime membership service using “profit-free” pricing, has an online clock on its homepage counting down to launch at 6 a.m. ET on Tuesday, July 21.

Barnes & Noble Inc. has hired a new chief for its digital division as the retailer rethinks the leadership of its Nook business.

Hangzhou, China - Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market. Alibaba and Unilever China are launching a comprehensive strategic partnership focused on areas including rural China penetration, cross-border e-commerce, Big Data-driven advertising, and supply chain optimization.

This agreement builds on a partnership that started five years ago with a single Tmall store. Through this strategic partnership, Alibaba Group and Unilever China will work together to:

New York – Barnes & Noble Inc. is not playing around when it comes to digital retail or its Nook e-reader. The retailer has named Frederic D. Argir as VP and chief digital officer overseeing the e-commerce and Nook businesses, which are part of the retail division.

Argir joins Barnes & Noble from Toys ‘R Us Inc., where he also served as chief digital officer. Barnes & Noble also said that Mahesh Veerina, president of the Nook consumer business, will leave the company on Feb. 1, 2016.