Omnichannel

Hoboken, N.J. – A new rival to Amazon.com has officially taken flight. Jet.com, a membership-based e-commerce platform that promises to beat Amazon Prime prices using “profit-free pricing,” launched as of July 21.

Jet says it sells millions of items, in sizes ranging from small to bulk. The site is specifically designed to compete with the Amazon Prime paid loyalty service, charging $49.99 for an annual membership fee (although it is currently offering an introductory free three-month trial).

Washington, D.C. - While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 report, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25% of retailers surveyed cite Facebook as a top acquisition platform.

JCPenney Co. is launching a back-to-school marketing campaign that covers all the bases of omnichannel retailing.

San Jose, Calif. – PayPal Inc.’s first day of trading as an independent public company on the Nasdaq stock exchange was a good one. The digital payment platform closed at a price of $40.47 on Monday, July 20, up 5% from the opening price of $38.39.

In 2014, when it operated as a division of eBay Inc., PayPal processed $235 billion in total payment volume and generated more than $8 billion in revenues. The company serves more than 169 million active customer accounts in 203 markets around the world.

York, Pa. - The Bon-Ton Stores, Inc. has named William Tracy to the position of COO, effective July 27. Tracy will have responsibility for stores, information systems, supply chain, distribution & logistics, omnichannel strategy, real estate, and HR.

Wolverine Worldwide reported profit declines for the second quarter as the retailer shaved the number of stores it plans to close to 120.

Retailers today are in a constant search for the industry’s Holy Grail – delivering an omnichannel brand experience across all touchpoints. Unfortunately, this quest to deliver on the promise of the omnichannel experience has given rise to a troublesome and pervasive problem known as fake omnichannel or “’fomni.”

Amid their search, retailers confront a wide array of commerce-related software solutions masquerading as omnichannel and promising to provide the type of seamless experiences shoppers now expect.

Chicago – Specialty footwear retailer BucketFeet, which launched online in 2011 and entered the world of brick-and-mortar retailing with its first stores (called “studios” in 2013), is seeking to better understand studio shoppers. BucketFeet is partnering with store analytics provider RetailNext to help extend its brick-and-mortar service and shopper experience capabilities.