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Omnichannel

  • What channel are digital buyers flocking to?

    Consumer trend data shows that more than half of digital shoppers will use one specific channel for making purchases at least once within a year.

    According to a new report from eMarketer, 95.1 million Americans ages 14 and older, or 51% of digital buyers, will make at least one purchase via a smartphone during 2017. This figure will rise to 55% by 2020.

  • Whole Foods’ new 365 format to anchor Butler Town Center

    Whole Foods Market’s 365 store concept is the first anchor to be announced for Butler Town Center, in Gainesville, Florida. It is also the first 365 location to be announced for the state of Florida.

  • Lenox feeds on personalization, pricing

    Luxury dinnerware retailer Lenox is enjoying a feast of e-commerce delights with the aid of Oracle Commerce technology.

    Lenox boosted e-commerce sales 26% during the 2015 holiday season compared to the two previous holiday seasons after deploying Oracle Commerce solutions that improved areas such as search results, recommendations, and targeted promotions. At the beginning of the holiday season, Lenox began targeting promotions for customer segments and launching more complex pricing strategies.

  • Foursquare will pick up the groceries

    Local discovery app Foursquare is the latest entity to join the increasingly crowded on-demand delivery market.

    Foursquare is partnering with Delivery.com to enable users to order groceries, food and alcohol directly through the Foursquare mobile app. The integration, facilitated by the mobile commerce platform Button, leverages Button's DeepLink Commerce technology to enable cross-functionality between the Delivery.com and Foursquare apps.

  • Build-A-Bear Workshop’s future: More outlet stores, pop-ups — and cruise ships

    Build-A-Bear Workshop on Tuesday said it will continue to diversify its store portfolio — including the opening of a branded experience on a cruise ship — as the chain announced disappointing results for its fourth quarter.

    The retailer reported a better-than-expected profit of $20.6 million for the quarter, ended January 3, 2016, compared to net income of $11.8 million in the year ago period.

  • Survey: Digital customers get demanding

    Offering a high-quality, seamless digital shopping experience is no longer a competitive differentiator, but a competitive necessity.

    This is the main finding of a new study from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), “The Digitally Demanding Consumer.” The survey of 3,000 U.S. and U.K. consumers shows a high degree of omnichannel activity. Sixty-two percent of U.S. shoppers perform online research before visiting a store, and 80% of all respondents prefer to buy online and have products shipped home.

  • Hannaford accelerating store pick-up

    The Hannaford grocery chain is expanding its online shopping service at a rapid pace and recently hit a significant milestone.

    The Maine-based retailer recently opened its 25th location with Hannaford To Go. The service is the first of its kind in many regions. After piloting the program successfully in several stores, Hannaford opened 11 additional locations in the past year. The company plans to pursue an aggressive rollout schedule in 2016 as well, based on the success of the program and its popularity with customers.

  • Tech Guest Viewpoint: Driving Impulse Buy with Technology

    The term “impulse buy” has a negative connotation to many. Picking up that guilty pleasure snack in the checkout line at the supermarket, that gadget you don’t really need, or those shoes that are on sale all qualify.

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