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Why Cyber Monday matters more than ever
Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.
The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.
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Virtual Piggy rebrands itself
Virtual Piggy has changed the name of its youth payments service to Oink.
The service enables teens to manage — with parental supervision — their allowances online, shop safely and track budgets, thereby teaching them financial management skills. Now called Oink, the service is available online or via mobile, and is 100% free to use. Oink will continue to employ Virtual Piggy’s privacy protection protocols, compliant with the Children’s Online Privacy Protection Act.