Study: The top brand among mobile consumers is…
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Consumers with smartphones are especially fond of one e-tailer.
According to the Vibes 2019 US Mobile Consumer Report, the five brands that are most often mentioned as being top of mind among smartphone-owning consumers are Amazon (63%), Walmart (49%), Target (34%), Home Depot (26%), Kohl’s (22%). The report surveyed 1,000 respondents who own a smartphone between the ages of 21 and 74.
When asked what makes a brand top of mind, respondents most frequently answered merchandise that suits their lifestyle and budget (56%), excellent customer service (48%), unique products they love (38%), special deals and promotions (36%), generous return policy (35%), high minimum quality standard (34%), excellent rewards/loyalty program (33%), and professional, pleasant employees (31%).
In addition, responses indicate seven in 10 consumers save or would like to save coupons to their phone, and 63% are interested in saving loyalty cards to their phone. More than half (53%) would choose a brand with a mobile messaging platform over one without. Fifty-one percent save coupons to their phones, and 77% prefer digital to paper coupons.
Other notable responses include:
• 32% of respondents will subscribe to a brand’s mobile messaging for loyalty points, 25% for incentives/coupons and 10% for info/product updates.
• 56% of respondents cite deals and offers as a primary reason to opt into brand texts, but 86% have unsubscribed from a brand’s texts for receiving too many or irrelevant messages.
• 28% of respondents use mobile wallets, while another 20% don’t but would like to and 51% don’t use mobile wallets and are not interested in trying.
• 75% of respondents use tap to pay.
• 80% of respondents have at least one brand app installed.
• The most popular in-app notifications are notice of order received/shipped/delivered (47%), order ready to pick up (44%), special sale/promotion (40%), mobile-only coupons/deals (37%), and extra points/perks for a specific purchase (32%).
• 43% of respondents don’t like to pay by phone because they worry their data will be stolen.
According to the Vibes 2019 US Mobile Consumer Report, the five brands that are most often mentioned as being top of mind among smartphone-owning consumers are Amazon (63%), Walmart (49%), Target (34%), Home Depot (26%), Kohl’s (22%). The report surveyed 1,000 respondents who own a smartphone between the ages of 21 and 74.
When asked what makes a brand top of mind, respondents most frequently answered merchandise that suits their lifestyle and budget (56%), excellent customer service (48%), unique products they love (38%), special deals and promotions (36%), generous return policy (35%), high minimum quality standard (34%), excellent rewards/loyalty program (33%), and professional, pleasant employees (31%).
In addition, responses indicate seven in 10 consumers save or would like to save coupons to their phone, and 63% are interested in saving loyalty cards to their phone. More than half (53%) would choose a brand with a mobile messaging platform over one without. Fifty-one percent save coupons to their phones, and 77% prefer digital to paper coupons.
Other notable responses include:
• 32% of respondents will subscribe to a brand’s mobile messaging for loyalty points, 25% for incentives/coupons and 10% for info/product updates.
• 56% of respondents cite deals and offers as a primary reason to opt into brand texts, but 86% have unsubscribed from a brand’s texts for receiving too many or irrelevant messages.
• 28% of respondents use mobile wallets, while another 20% don’t but would like to and 51% don’t use mobile wallets and are not interested in trying.
• 75% of respondents use tap to pay.
• 80% of respondents have at least one brand app installed.
• The most popular in-app notifications are notice of order received/shipped/delivered (47%), order ready to pick up (44%), special sale/promotion (40%), mobile-only coupons/deals (37%), and extra points/perks for a specific purchase (32%).
• 43% of respondents don’t like to pay by phone because they worry their data will be stolen.
