Data & Analytics

NEW YORK - After coming off a strong November, U.S. retailers found their momentum largely waned in December, with sales impacted by a still-cautious consumer, early discounting and a blizzard that crippled the Northeast in the days immediately after Christmas. But while many chains missed Wall Street’s heightened expectations for December, the retail industry still turned in its strongest holiday performance since 2006.

NEW YORK -- On the heels of a strong November, some department store retailers reported surprisingly weak December revenue. Results were impacted by a blizzard in the Northeast, which took a bite out of sales after Christmas.

The results raised some worries that the holiday season might be less stellar than some had hoped. Still, much of Wall Street still predicts that November and December spending will show the largest annual increase since 2006.

Transaction marketing gained widespread acceptance among retailers in 2010, as they began to recognize marketing in the electronic banking channel as a far more cost effective way to encourage repeat business, increase the average transaction sizes and drive same-store sales. It enabled retailers to overcome the marketing waste associated with other channels -- like Groupon -- and consistently provided compelling and measurable return on their marketing investment.

TJX reported same-store sales of 2% December, beating Wall Street estimates for a 2.5% decline. Total sales rose 6% to $3 billion.

"I am extremely pleased with December's sales results, as we significantly exceeded our plans during this important period," TJX CEO Carol Meyrowitz, CEO, TJX.

SAN JOSE, Calif. - Ebay has announced that it will engage fashion publishing innovator and style luminary Andrea Linett as creative director for Ebay fashion. Working with Ebay’s fashion business, marketing and communications units for North America, and the company’s technology team, Linett will drive the creative vision for the company’s multibillion-dollar fashion business and will be responsible for advancing the image, voice and editorial style for the marketplace’s clothing, shoes and accessories category, the company reported.

The final holiday numbers are in from online measurement firm comScore and it was a record year. November and December online sales increased 12% to $32.6 billion and, considering the surge in traffic that takes place at Walmart.com during those months and the increasing level of cross-channel integration, the retailer likely captured at least a fair share of the growth.

Rain and snow dealt the club channel a blow during December, as Costco was impacted by heavy rain in California and BJ’s felt the sting of blizzards in the Northeast. Sam’s was impacted too, but Costco and BJ’s have a higher concentration of stores in those areas so it is likely the effect was less.

Not that anyone ever forgets Walmart is a really big company, but every now and then a fresh reminder surfaces. That was the case this week with an announcement by Datacert, Inc., that Walmart had selected its Passport technology platform to help manage domestic legal processes and systems. Big companies that make a lot of money tend to get sued a lot, and in Walmart’s case the situation is magnified by the fact that it has more than two million employees interacting each week with 200 million customers in its 8,000 stores.

Columbus, Ohio -- Retail same-store sales eased to 3.2% growth in December in the wake of November’s exceptionally strong promotional activity and an ongoing shift toward online shopping, according to Kantar Retail. The sales-weighted composite for the 31 retailers reporting -- most of them apparel retailers -- was weaker than the 5.6% same-store sales gain last month, but slightly better than the 3.0% gain in December of 2009. (The calculations no longer include Walmart, which stopped reporting monthly results in 2009. )

Berwyn, Penn. -- Retailers are likely to experience high demand for winter goods during the upcoming week. Beginning this weekend and carrying through next week, virtually all of North America should prepare for below normal temperatures, according to Planalytics. Most locations east of the Rockies can expect temperatures to trend 10°F to 20°F colder than both normal and last year, with the main exception being the Southwest where temperatures will trend normal to slightly above normal.