NBCUniversal Consumer Products group names legal affairs VP

UNIVERSAL CITY, Calif. -- The NBCUniversal Television, DVD,Music and Consumer Products Group announced that Ed Prince hasbeen promoted to VP business and legal affairs. Inaddition, Christopher Lucero and Drew Rowley have joined the departmentas directors of global licensing. The announcement was made by KimNiemi, SVPt.

"Ed has been an integral part of the growth our department hasexperienced over the past three years and we look forward to hiscontinued counsel and tapping into his keen business sense," said Niemi."I am also very pleased to add Chris and Drew, whose focus on sales andproduct development is essential as we continue to increase ourportfolio of shows and expand globally."

Prince, who joined the department in August 2007 as director, willcontinue to oversee business and legal affairs for the department,including contract preparation and negotiations, as well as compliance.Prior to joining NBCUniversal, Prince was associate counsel for theWriters Guild of America West, where he handled residuals, claims andrepresented CBS News and promotional writers in labor contractnegotiations. Prince also held positions with United Talent Agency andbegan his legal career as an associate at Christensen, Miller, Fink,Jacobs, Glaser, Weil and Shapiro LLP.

Lucero will be responsible for developing licenses worldwidefor NBCUniversal properties including Syfy, the Weather Channel, NBCNews, MSNBC, CNBC and classic NBC genre properties within the NBCU TVcatalogue. He joins NBCUniversal from Namco Networks America Inc.,where he was business development and licensing manager. While at NamcoNetworks, he negotiated licenses for mobile video games featuring NBCUproperties, The Wolfman and Despicable Me, as well as for TNA Wrestling,PACMAN and other arcade classics. Lucero has also held positions withKonami Digital Entertainment, where he was licensing and business development coordinator, with United Talent Agency, and with EnsembleEntertainment.

Rowley will have day-to-day oversight of television consumer productsbusiness for all current and past programming for NBC, USA Network andthe NBC Universal television catalogue. Rowley joins NBC Universal from20th Century Fox, where he was senior manager of international licensingand merchandising. While at Fox, he negotiated and executed nationalpromotions for "The Simpsons" and "24" with Kentucky Fried Chicken andKia Motors Canada. He also managed the company's licensing business forCanada and Australia. Rowley originally joined Fox in August of 2004 asa coordinator of international licensing and merchandising. Rowley hasalso held positions with The Cimarron Group in Hollywood, where he was assistant account executive in advertising and with the University ofSouthern California, in their events office.