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POPAI study: Solo shoppers spend more
Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.
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Pier I December same-store sales up 10.3%
Fort Worth -- Pier 1 Imports' same-store sales rose 10.3% in December, helped in part by more customers and higher average receipts. The company lifted its fourth quarter guidance.
Pier I used fewer promotions and clearance prices during the month than it did last year, said president and CEO Alex Smith in a statement.