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Mobile coupons increase store purchase likelihood
Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:
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Webinar: How Express keeps store associates on brand
New York - On Tuesday, June 25, Chain Store Age will host a Webinar on how fashion apparel retailer Express uses targeted training to keep its store associates on brand. Adam Zaller, director of learning and development for Express, will discuss how the chain deployed a cloud-based learning management system in its 600plus stores.