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Steve Madden reinvigorates e-commerce presence
WESTBOROUGH, Mass. — Footwear and accessories manufacturer Steve Madden is looking to Micros Systems, a provider of IT solutions for the retail and hospitality industries, to help it reinvigorate its e-commerce presence and improve its order management, customer relationship management and cloud point-of-service solutions.
Steve Madden will leverage Micros’ omnichannel product suite to increase traffic and conversion in both its online and mobile channels.
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Sport Chalet creates e-commerce portal toward high school teams
Los Angeles -- Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.