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Steve Madden reinvigorates e-commerce presence


WESTBOROUGH, Mass. — Footwear and accessories manufacturer Steve Madden is looking to Micros Systems, a provider of IT solutions for the retail and hospitality industries, to help it reinvigorate its e-commerce presence and improve its order management, customer relationship management and cloud point-of-service solutions.

Steve Madden will leverage Micros’ omnichannel product suite to increase traffic and conversion in both its online and mobile channels.

"One major factor for us when selecting a provider was ensuring that we are providing a consistent experience for our customers across every touchpoint," stated Mark Friedman, president of e-commerce for Steve Madden. "We looked at our business as a whole; through the eyes of our consumers and how they shop. Regardless of how they interact with us, our customers expect the same high level of service. With these solutions from Micros, we can now deliver it."

Steve Madden is scheduled to go live in September 2013, in preparation for a profitable holiday season.

"More and more retailers are viewing their business goals in terms of overall commerce, instead of as individual solutions," stated John Gularson, EVP, Micros. "Steve Madden's adoption of the industry's latest technology will position it as a retail leader with a commitment to the customer experience."

In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon and Mad Love, the company is the licensee of various brands, including Olsenboye for footwear, handbags and belts and Elizabeth and James, Superga, l.e.i. and Glo for footwear. The company also designs and sources products under private label brand names for various retailers. The company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. It also operates 110 retail stores (including the company's three online stores). The company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.

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