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Walmart, SymphonyIRI to introduce Customer Advantage platform
CHICAGO — Just days after announcing a cooperation agreement with Nielsen, Walmart has entered a new relationship with SymphonyIRI Group, through which the two will develop a solution that supports the retailer's customer-centric initiatives.
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Digital revival overdue as Target.com leaking visitors
It’s a good thing Target is preparing a major relaunch of its digital platform considering traffic to the company’s website has decelerated this year, according to online measurement firm comScore, which publishes a monthly list of the top 50 U.S. Web properties. Target climbed back into comScore’s to 50 ranking in June with 23.8 million unique visitors.