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Survey: Top 10 discounters with the best consumer perception
New York City -- Target, Kohl's and J.C. Penney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.
Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011: