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Making the Case for Strong Brands
There is no substitute for a strong brand — whatever the sales channel. That’s the basic underlying premise of Interbrand’s annual “Best Retail Brands” report, which ranks the top 50 North American and international retailers by brand value. It’s a premise worth keeping in mind amid all the online versus offline talk. As Interbrand global CEO Jez Frampton puts it: “In the end, it is the brand, not the footprint, that will endure.”
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Kellogg makes 'great' progress with Project K
Kellogg Company said that its first-quarter results for earnings per share were greater than the company's expectations, while results for operating profit were in-line with expectations, thanks in part to Project K — the company’s global cost-cutting initiative.
Net sales for the quarter decreased 3.1% to $3.7 billion. Internal net sales, which exclude the effects of foreign currency translation, acquisitions, dispositions and integration costs, decreased 2.4% over the same period.
