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Build-a-Bear Workshop Q1 profit tops estimates
St. Louis -- Build-A-Bear Workshop Inc. reported a better-than-expected profit of $5.03 million for the first quarter, up from $13,000 a year before.
The company posted total revenue of $97.9 million, slightly below analysts expectations of $98.7 million, down from $ 104.3 million in first quarter 2013.
During the quarter, the company closed seven stores, ending the period with 316 company-owned stores.
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Channel Surfing
Retailers are taking advantage of the mobile channel for an increasing number of activities, including personalized marketing, in-store traffic monitoring and customer recognition. However, while using the mobile channel to create temporary POS stations might be less flashy than some of these other applications, letting customers “surf” between fixed and mobile POS terminals can be an effective means of improving both the customer experience and store profitability.
A Night at the Opera