Data & Analytics

Miami - Burger King Corp. is launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, "Whopper Wi-Fi,” replaces and upgrades current restaurant Wi-Fi networks.

Benefits of the new, streamlined Wi-Fi platform include customizable set-up and consistent service at all stores.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

The National Retail Federation today told a congressional panel that the retail industry is committed to safeguarding and protecting consumer data and information from highly motivated and sophisticated cybercriminals and hackers.

“Retailers make significant investments every year in order to protect [consumer] data,” NRF VP for retail technologies Tom Litchford testified. “Collectively, retailers spend billions of dollars annually to safeguard data and fight fraud, as well as hundreds of millions annually on [credit card security] compliance.”

San Francisco -- Gap Inc. highlighted its use of technology and innovation to bridge the growing digital world with its physical stores at the company’s annual meeting with investors. In new initiatives, the retailer is expanding its reserve in-store service to all U.S. Gap stores by the end of the second quarter, enabling online and mobile shoppers to now reserve items at more than 1,000 Gap and Banana Republic store locations.

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

The 2014 spring Goodwill Sale, a cause-marketing partnership between The Bon-Ton Stores and Goodwill Industries International, collected more than 2.5 million pounds of clothing and textiles to benefit Goodwill's job training and employment services.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

New York – PriceGrabber and StellaService are launching a partnership where PriceGrabber will display StellaService's online retailer ratings and customer service performance data on PriceGrabber.com. In addition, PriceGrabber will act as a distribution partner for StellaService to its network of digital publishers.