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Macy’s refines omnichannel strategy
Macy’s and Bloomingdale’s will be among the first retailers to support the new Apple Pay mobile payment system, which will be available beginning this fall on new iPhone 6 and iPhone 6 Plus mobile devices, as well as on the newly unveiled Apple Watch. It’s just part of the company’s expanding omnichannel strategy.
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EBay partners with FICO on new marketing platform
San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.