Data & Analytics

Imagine you are at in a major department store’s corporate headquarters as your team prepares numbers for the upcoming holiday season. The frenetic pace of retail holiday hiring can frazzle even the most experienced manager, and diligently checking every box in the employee onboarding process can seem laughably optimistic in the rush to find, hire and get as many employees as possible going in a matter of days.

In a move designed to expand its existing consumer base, Gerber has launched its 2013 photo search, leveraging social media to encourage parents or legal guardians of children up to 48 months of age to participate. 

Participants are asked to upload a recent photo of their children on the Gerber Facebook page for a chance to win a grand prize of $50,000 as well as the chance for their child to star in a future advertisement for Gerber. In addition, six Milestone winners will be selected based on Facebook fan votes. Photo entries are being accepted now through Oct. 27.

Solutions Management, a leading national retail and corporate maintenance company, has appointed Michael DiTaranto as the company’s senior operations manager.

SMI partners with retailers and corporations to provide maintenance services which include floor care, window cleaning, high dusting, power washing and janitorial services. Recovery services include emergency services, mold testing and remediation, flood restoration and fire restoration.

Traditionally, retailers relied on advertising and direct response to succeed. To make more money, retailers simply let more people know about their stores and products.

Charlotte, N.C. — Fiesta Restaurant Group has selected the AMTdirect software platform to manage its portfolio of more than 300 company-owned and franchised locations in the U.S. and Latin America.

AMTdirect’s integrated platform will streamline processes, consolidate real estate data across the business and provide Fiesta with a 360-degree view of its entire portfolio.

Charlotte, N.C. — Rite Aid Corporation has selected AMTdirect’s real estate software solution to manage its portfolio of more than 5,800 locations. AMTdirect’s integrated platform will help Rite Aid define and implement its real estate strategy by consolidating data, streamlining key business processes and informing decision-makers at all levels.

Amsterdam, Netherlands – Staples Europe has launched a new Staples.es website aimed at helping small businesses locate and purchase products.

The site has a new look and feel and offers many new features to improve the overall shopping experience including personalized shopping with product recommendations based on customer preferences, an updated search engine and filtering tools, streamlined reordering for frequently used products, and quick checkout with a mini-cart that designed to ease inserting coupons, saving addresses and reviewing orders.

Redwood Shores, Calif. – Cross-channel experiences are vital to customer experience. Recent customer experience studies of retail executives — by Oracle Corp. and Tata Consultancy Services — show that to 50% and 47% of respondents, respectively, cross-channel experiences are vital to providing overall customer experience.

Walnut Creek, Calif. – While the percentage of retailers who think they know about their customers is rising, fewer retailers think they are proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, “Retail Marketing 2013: Organizational Drift,” 36% of retail marketers said their customer loyalty program is a foundational element of their marketing strategy in 2013, compared to 32% last year.

Chico, Calif. – Online home improvement retailer Build.com is using Adobe Marketing Cloud as the cornerstone of its digital marketing strategies, diving deeper into visitor data to better understand what they are looking for, how they navigate online, where they are coming from, and what drives purchase decisions.