Saks’ new iPad app allows users to fit clothing to body type before purchase

New York -- Saks Fifth Avenue, in partnership with Stylewhile, has launched a new iPad App that allows users to fit clothing to their specific body type before purchase. Not only can users virtually 'try on' clothes, but they can also use the App to select various items from retailers to create and style complete looks with the touch of a button.



"We're delighted to partner with Saks Fifth Avenue on the launch of Stylewhile, and to offer them full exclusivity at launch,” said Stylewhile founder/CEO Jutta Haaramo. Both Stylewhile and Saks Fifth Avenue customers are women who love fashion and trying out new things. This new app will make their online shopping easier and more fun."



The service will allow shoppers to enjoy the benefit of being able to mix and match multiple items and multiple brands to create their ideal outfit, perfectly suited to their body type.



A wide range of international brands will be available at launch, including Diane von Furstenberg, J Brand and Vince. Saks Fifth Avenue will have full exclusivity for one month at launch, and will then have six months of exclusivity as the only luxury multi-brand retailer, though additional e-retailers will be included during this period. Shoes and accessories will be added to the app in early-November.