Data & Analytics

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

Pennsauken, N.J. – Becker’s School Supplies has relaunched its e-commerce site using the WebLinc platform.

The WebLinc platform allows Becker’s to offer a branded user experience and also provides back-end merchandising and management tools. Since rolling out its new site, Becker’s has experienced a 120% jump in revenue compared to the same period last year, and saw transaction volume increase by 81% as a result of improved online performance.

Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront. Video games, blog and social media postings, apps, and virtually any other digital environment that directly engages consumers either currently is or soon will be able to serve as a fully functioning storefront where transactions can be executed.

MIAMI — Ryder System, a leading commercial transportation and supply chain management solutions provider, has appointed Karen Jones as SVP and chief marketing officer. She will report to chairman and CEO Robert Sanchez.

Jones will be responsible for leading both the Fleet Management Solutions and Supply Chain Solutions marketing departments and integrating the management of all marketing and brand related activities across Ryder.

Becker’s School Supplies has re-launched its e-commerce site using the WebLinc platform in an effort to offer a branded user experience.

The WebLinc platform also provides back-end merchandising and management tools. Since rolling out its new site, Becker’s has experienced a 120% jump in revenue compared to the same period last year, and saw transaction volume increase by 81% as a result of improved online performance.

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

LAKE FOREST, Calif. — Frozen shipping logistics solutions provider Cryoport has elected Edward J. Zecchini to its board of directors. 

Zecchini has more than 30 years of experience in the healthcare and information technology industries. With this appointment, the Cryoport board now has four members, of whom three are independent directors, including Zecchini.

Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

Sales at Target stores in Canada have been a little uneven since the company entered the market earlier this year, but at least the company can point to an unrivaled environmental accomplishment.