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The Cellular Connection implements RetailNext store analytics


Camdenton, Mo. – The Cellular Connection, a 300-unit national operator of Verizon Wireless stores, has selected RetailNext to develop staffing models, help with store design by analyzing customer’s path to purchase, and monitor traffic and conversion rates to help gauge the success of advertising campaigns. This will include testing and optimizing store layouts and product placements for their interactive touch screens, device wall, KidZone, and smart accessories (e.g. headsets, speakers, etc.) in order to offer customers the best in-store experience.

With RetailNext, TCC hopes to gain insights into where customers spend time in the store and how patterns connect to conversions at the register.

“RetailNext provided people counting plus a full suite of in-store analytics products that empower TCC to leverage a single system for traffic and conversion monitoring, shopper engagement, staffing models, loss prevention, POS exception reporting, and interior shopper analytics through the shopper’s path to purchase,” said Jason Buck, TCC VP of marketing. “Through RetailNext’s unified platform, we can gain valuable intel like when a store sells 150 SKUs with half the traffic of other stores, so we can take a closer look and replicate that success. We can also map staffing models to traffic counts to put the best people to work during the busiest times.”

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