Data & Analytics

By Netta Kelvis, head of marketing, Custora

[Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]  

By Rosie Poultney, 89 Degrees

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever. Looking back at our conversations with clients in 2013 on the best segmentation approaches to help build their businesses, some key themes stand out. Here are those five key points, each of which will continue to be important in 2014 and for many years to come:

1. One is Never Enough

Seattle – Amazon.com has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.

As always, the NRF Conference & Exposition went by in a blur, but looking back on three jam-packed days of industry insight and networking, a few trends kept coming up again and again. Seamless retail, full mobilization of customers and employees, and item-level RFID tagging stood out as topics of interest among exhibitors and attendees. Following are a few thoughts about each of these trends that will help shape the direction of retail in the year ahead.

Seamless Retailing – Moving Beyond Omni-channel

ShopKeep POS has launched a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Called ShopKeep Mobile, it is designed for the iPod touch and features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep Mobile also comes with all the functionality of the ShopKeep POS app, including: a full suite of reports, inventory management, employee timekeeping, customer database, email receipts, and support for ticket and receipt printers.

Amazon has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.

Seattle -- Starbucks Coffee Co. announced that it has rolled out an updated version of its mobile app for iOS which provides “added layers” of protection. The company said it encourage customers to download the update as an additional safeguard measure.

The news comes after reports surfaced that the chain’s mobile app was not secure and leaves users vulnerable. In a letter posted on Starbucks’ website, company CIO Curt Garne  noted the app update was being done out of caution.

New York -- The National Retail Federation is calling for the use of chip-and-PIN technology in credit and debit cards that. Experts say the technology, standard around the world, is more secure than the magnetic stripe cards that are still widely used throughout the United States.The technology has not been widely adopted in the United States, partly due to its higher cost  

New York – ShopKeep POS is introducing ShopKeep Mobile, a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Designed for the iPod touch, ShopKeep Mobile features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.