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BDO: Retailers’ marketing mix includes shift to mobile and social
Chicago - Overall marketing and advertising budgets at leading U.S. retailers will rise by 1.% this year, compared to a decline of .98% in 2013, with 72% of retailers expecting to spend about the same amount on marketing and advertising compared to last year, according to the BDO Retail Compass Survey of CMOs, by BDO USA.
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Hammacher Schlemmer unveils “first augmented reality catalog"
NEW YORK - New York City retailer Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the “first augmented reality catolog.”
"It's the next best thing to visiting our landmark Manhattan store in person," said Rich Tinberg, Hammacher Schlemmer's CEO.

