Jo-Ann reshuffles executive leadership team

Jo-Ann has promoted Riddianne Kline to EVP, marketing and merchandising, and Tom Williams to EVP, operations and human resources. James Kerr, EVP, CFO, completes the executive leadership team reporting to CEO and president Travis Smith.



“The promotions of Riddi and Tom to these roles enable us to have greater focus on the key aspects of our business and strategic priorities as we move forward,” said Smith. “Riddi will be responsible for all aspects of product, merchandising and the way in which we bring the entire customer experience together between our digital and store channels. Tom will ensure we continue to provide excellent service to our customers, regardless of where they choose to shop with us. I am excited about the leadership and focus Riddi and Tom will bring to these roles.”



Kline, in addition to retaining her current responsibilities overseeing all of business intelligence and consumer insights, inventory management, marketing, merchandising and product development and sourcing, will now assume responsibility for omnichannel initiatives. She has been with Jo-Ann since 2002.



Williams will assume responsibility for supply chain, logistics and store development. He will retain his current responsibilities overseeing all corporate human resource functions for Jo-Ann and leading the store operations organization — accounting for more than 20,000 employees and 830 stores. He has been with Jo-Ann since 1998.