-
Giving consumers the power to negotiate can transform e-commerce
E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.
