Data & Analytics

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.

Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.

New York – Consumers mostly spent within their means during the 2014 holiday season. Only one-in-six Americans spent more than expected this holiday season, according to a new Bankrate.com report.  

This is consistent with readings in previous years. Millennials (Americans ages 18-29) were twice as likely as those ages 30-49 to have spent more during the holidays than intended. Overall, one-in-four Americans spent less than expected this holiday season.

To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.

As recently as a year or two ago, “mobile retailing” was a major industry buzzword. Everyone was busy trying to figure out how to best “mobile-enable” their enterprise.

Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Co.-based company operates 466 locations throughout the U.S. and Puerto Rico.

Boca Raton, Fla. - Office Depot Inc. has selected CoreMedia LiveContext software to help enhance the customer shopping experience for Officedepot.com by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. Late in 2014 and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.