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PwC survey details eight consumer expectations reshaping retail business model
New York – An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice. In other survey findings, 37% of U.S. shoppers do not use their smartphone for shopping because of security concerns, and 61% noted deals and promotions as the reason for following a brand’s social media site.
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ECommera completes $41 million funding round
London -- ECommera, a provider of Big Data and omni-channel commerce solutions for retailers, has completed a $41 million Series C funding round. Dawn Capital led the round together with investors West Coast Capital, Frog Capital, EPlanet Capital, WPP and new partner Wti.