Data & Analytics

Calgary, Canada – Shell Canada has signed a multi-year renewal with LoyaltyOne, the Canadian coalition loyalty business of Alliance Data Systems Corp., as a national sponsor of its Air Miles Reward Program. Shell Canada issues Air Miles reward miles for automotive fuel purchases made at its Shell-branded retail service locations across Canada.

Framingham, Mass. – The office supply retail vertical may be in for more consolidation. According to the Wall Street Journal, Staples Inc. and Office Depot Inc. are in the “advanced stages” of negotiations to combine the two biggest U.S. office supply chains.

Quincy, Ill. - Niemann Foods, a regional independent grocer operating under the County Market banner, has selected Birdzi’s Shopper Engagement platform to provide its shoppers with new in-store services and personalized offers via the grocer’s branded mobile app. The Birdzi platform is currently deployed in eight County Market stores, but Niemann Foods plans to roll out the solution to all 45 of the grocer’s store locations in Iowa, Illinois and Missouri by second quarter 2015.

WAKEFIELD, Mass. — More than 80% of retailers plan to increase their customer experience spending in 2015, according to a new survey from SDL, a provider of global customer experience, and Econsultancy.

Findings from the online survey, called The Retailer’s Imperative: A Strategic Approach to Customer Experience, reveal that North American retailers are past the stage of debating the importance of customer experience management and are now trying to master it.

As more retailers embrace the growing opportunities in mobile technology, CVS has just announced an overhaul of its already top-rated app. 

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.

Woonsocket, R.I. - CVS/pharmacy today is transforming its mobile app with new features and an improved look and feel. With the goal of enhancing the customer experience, the CVS/pharmacy mobile app updates include:

• A home screen that is more personalized and user-friendly.

• An updated toolbar that makes features more readily accessible.