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Bringing it all Back Home
Hanover Direct aligns back-end systems for seamless front-end experience
The days of independent silos, of when the Web, phone, catalog and store could be operated separately each with its own unique customer experiences and fulfillment processes, are behind us. Today’s “always connected” consumers demand a seamless experience from the retailers they shop, regardless of channel. And that seamless experience requires extensive alignment of systems on the back end as well as the front end.
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Protecting Customers' Data
Education is the first step to safety
While debate goes on about the use of technology to reduce the potential for credit card fraud, there are basic operational steps that retailers can take now to protect customer data and minimize risk. And the starting point should be to draw up a statement of standard operating procedures (SOP) for everyone in the organization.
