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EBay, Wal-Mart, Google endorse GS1 online commerce guide
Lawrenceville, N.J. -- EBay, Google and Walmart have endorsed a new GS1 U.S. guide that resolves incorrect and duplicate product information online. Developed for e-tailers, retailers, e-commerce platform providers, content aggregators and content distributors, the GTIN Validation Guide offers best practices for leveraging GS1 standards to enhance the consumer shopping experience while boosting e-tailer efficiency, revenue and loyalty.